How it all started…

… as many things in life, in the most unexpected way.

I have always love imaging, mixing and designing my clothes even I am not a designer or anything like that. I studied Law and Economics, and now my work is focused on numbers, and I can say I am lucky enough to work in Sports Industry, making every day very dynamic.

Since I was a little girl I have imaged my own clothes, and I could make it true, thanks to my mother who made me some clothes. This happened until she decided to stop and then she proposed teaching me. I accepted, as I felt that was the only way to keep letting my imagination run free through sewing.

That’s why I always thought that fashion is an art, where we can express what we have inside us, even though fashion is quite trivialized, but designing and tailoring clothes requires some specific knowledge and work.

My way of developing all these ideas has been designing and creating my own clothes in some occasions, imaging outfits, mixing clothes and discovering things that I did not share before.

Unexpected is what changes your life, so that unexpected moment is what helped me to start thinking about this project, share ideas, tricks, feelings and emotions,  which can help us to see ourselves better outside and inside.

So here I am, sharing with you all the illusion I dedicate to this dream come true. But I would first like to THANK all people who are part of this story in some way and the person who changed my life, for being that unexpected reason that made me discover myself, never give up, be a life’s romantic and start this exciting adventure. 

I’m Elena. Thanks for your love and support!


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